The Rose Parade is one of Pasadena's biggest days of the year, and the parties, viewing events, brand activations and tailgates around it fill the city in the days leading up to New Year's. For event planners, it is also one of the busiest times of the year to book entertainment. A 360 photo booth gives guests a moment to celebrate the new year, and a video to take home.
Rose Parade Events That Book a Photo Booth
Around the parade and the Rose Bowl Game, event planners in Pasadena book photo booths for:
- New Year's Eve and New Year's Day parties at homes, event spaces and hotels in and around Pasadena.
- Brand activations at fan events and sponsor tents, where a brand wants guests to share a video with its logo.
- Corporate hospitality for clients and employees who come to Pasadena for the parade and the game.
- Viewing parties for friends and families who watch the parade together.
- Tailgates before the Rose Bowl Game.
A Rose Parade 360 Photo Booth in Pasadena
The 360 booth fits New Year's events well. Guests step onto a spinning platform while an orbiting camera arm records a slow-motion video around them, and roses, team colors and New Year's props make every clip feel like the season.
The photos on this page come from the Pac-12 Conference fan tent at the Rose Bowl Stadium, a two-day event around New Year's, where 360 Photo Booth Rentals LA ran its 360 booth for fans in team colors. Fans picked up giant roses and team signs, stepped onto the platform, and got their videos straight on their phones. The video above shows the event.
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Get a Quote →Rose Parade Activation Photo Booth for Brands
A brand activation needs guests to stop, take part and share. A Rose Parade activation photo booth from 360 Photo Booth Rentals LA can carry your logo on every photo, GIF and video, and guests receive their files by text message, email, AirDrop or QR code, so the share happens right there.
For a sponsor lounge or a hospitality tent, the VIP 360 Booth adds a red carpet, a VIP backdrop, studio lights, party props and gold stanchions with red velvet ropes. For a fan event with a steady line, the Basic 360 Booth records quick slow-motion videos of small groups.
Tailgate Photo Booth Rental for the Rose Bowl Game
Tailgates before the Rose Bowl Game are part of New Year's in Pasadena. For a tailgate photo booth rental, the Party Roamer Booth sends an operator through the crowd with a handheld ring-light device to take candid photos and short clips, and a 360 booth works where there is room to set up a platform.
What is allowed at a tailgate, from space to power, is set by the venue and the event organizer, so confirm it before you book, and ask 360 Photo Booth Rentals LA what the booth needs.
A Booth for Every Kind of New Year's Event
- VIP 360 Booth: the red carpet look for galas, sponsor lounges and New Year's Eve parties.
- Basic 360 Booth: slow-motion 360 videos for fan events and parties.
- Selfie iPad Booth: a stationary booth with a ring light and an iPad screen for photos and animated GIFs, for smaller rooms (Selfie iPad Booth Experience).
- Party Roamer Booth: candid photos and short clips taken among the guests, for tailgates and busy rooms.
Planning Tips for New Year's in Pasadena
- Book early. The weeks before New Year's are among the busiest of the year for photo booths in Pasadena.
- Plan around the parade. Streets along the parade route are closed and crowded on parade day, so share your exact location and timing early, so arrival and set-up can be planned.
- Confirm with the venue. Space, power, load-in and paperwork are set by each venue, so confirm them and ask what your chosen booth needs.
- Insurance. 360 Photo Booth Rentals LA carries general liability insurance and can provide a certificate of insurance when a venue asks for one.
- Branding. Send your logo early, so it can be added to the photos and videos.
Serving Pasadena and the Los Angeles Area
360 Photo Booth Rentals LA serves events across the Los Angeles metro area, including Pasadena, Glendale, Burbank and Downtown Los Angeles, with an on-site attendant who sets up the booth, runs it and takes it down. See also Rose Bowl photo booth rental and photo booth rental in Pasadena for corporate events.
Get a Quote for Your New Year's Event
Every quote depends on the booth, the number of hours, the day and the location. Share your date, your location in Pasadena and the kind of event, and request a quote from 360 Photo Booth Rentals LA.
FAQs
When should I book a photo booth for a Rose Parade event?
As early as you can. The weeks before New Year's are among the busiest of the year for events in Pasadena, so book as soon as your date and location are set.
Can the booth carry our brand at a Rose Parade activation?
Yes. A company logo can be added to every photo, GIF and video, and guests receive their files by text message, email, AirDrop or QR code.
Which booth works best at a tailgate?
The Party Roamer Booth moves through the crowd, and a 360 booth works where there is room for the platform. Confirm with the venue and the event organizer what your spot allows.
Does 360 Photo Booth Rentals LA serve Pasadena?
Yes. Pasadena is part of its service area across the Los Angeles metro area, and an on-site attendant runs the booth at every event.
How much does a Rose Parade photo booth rental cost?
It depends on the booth, the number of hours, the day and the location. Request a quote with your event details for an exact price.
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